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Hi, We are
Shachar & Cosmin. Serial Needle Movers with 3X exits.
We bring velocity and agility to growth-hungry businesses
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About Us
We take companies from GTM to successful exits and everything in between. We've helped grow and sell businesses for over $600M. Whether your end game is double digit growth, IPO or M&A, we’ll help you build the team, the product, and the growth machine you need to succeed.
Our Services
An injection of Growth and Product mastery to level up performance
Go to market Playbooks
Launch products that make an impact, using tailored playbooks, complete with a clear definition of your target persona (ICP), powerful messaging, and effective growth plan
Demand generation machines building
Hit and exceed your ROI and revenue targets, by predictably generating pipeline and optimizing resource allocation across acquisition channels
Product Strategy
Avoid costly development mistakes by implementing a custom tailored product strategy plan
Brand Storytelling
Craft a brand that would set you apart in the market, ultimately increasing pipeline conversions and lowering CAC
Team Building
Recruit, coach, mentor and retain a team with a growth mindset
Category design
Create and own a new category by Implementing a proven, custom-tailored playbook
Fundraising & Exit Strategy
Take the business to its next level by securing the right funds
M&A Strategy
Grow inorganically through mergers and acquisitions
Advisory board membership as a service
Leverage the needle movers' expertise as a source of industry and growth knowledge
Our Mindset
Engineering meets commercialization
Needle movers has 35 years of hands-on experience in translating software engineering, product management, marketing strategy, digital design, and agile ways of working into commercial success.
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An extension of your team
Transformations take time and dedicated effort — and we’ll be right there next to you every step of the way. The Needle movers Growth Playbook maps each essential step of your growth journey and how we plan to get you there.
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From GTM to IPO
We’ve helped grow and sell businesses. The Needle movers team is MBA-qualified with real-world market experience to boot. Whether your end game is IPO or M&A, we’ll help you build the team, the product, and the growth machine you need to succeed.
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Highlights
35+
Years of Exprience
3X
Successful Exits
$283M
Total Average ARR generated
$620M
In liquidation events
Testimonials
“Like being guided
by a growth GPS”
by a growth GPS”
After implementing the needle movers playbooks, we saw a huge increase in recurring, high value clients from the target segment we wanted. It was like being guided by a growth “GPS”, pointing us at the right direction. I was incredibly happy with the result.
Shneor Crombie
CEO & Founder, Bobtrade
“They give an edge to scale-ups”
The needle movers team was truly a pleasure to work with. Responsible, professional and effective. This service gives an edge to growth stage tech businesses.
Lior Libman
Co-founder & CEO, ProtOS,
former Co-founder, Blend
former Co-founder, Blend
“Key driver to any tech business”
The needle movers team understood the tactics and practicalities of business growth and how to achieve it on a startup budget. Needle movers would be a key driver to any tech business.
Laurent Gibb
CEO & Founder,
Scaling Partners
Scaling Partners
“Insights others don't see”
The needle movers team was super sharp. They had the insight to see things others don't, and as a direct result of this we were first to market with innovative offerings that drove our success.
Benny Arbel
Founder & CEO, InceptionXR
The Needle Movers
Growth and product masters bringing velocity and agility for growth-hungry businesses
Cosmin Elefterescu
Partner, Product & M&A Needle Mover
I’ve headed up Product teams at companies such as Palantir and Lumar (where I first met and worked with Shachar). I have participated in 2X liquidity events so far. I know from experience the opportunities that product-centric businesses can use to their advantage — and the challenges that often risk derailing a growth pathway. My #1 piece of needle-moving advice for scale-ups is that digital transformation is an optimization challenge: you need to set smart targets, diagnose the issues, optimize and tweak.
Shachar Radin Shomrat
Partner, Marketing & Growth Needle Mover
I’ve worked as a CMO & CCO at global companies for 15+ years, resulting in a liquidity event - an acquisition of a SaaS scale-up for over $500M dollars. My software engineering and ad agency days earlier in my career have informed and inspired my approach to business growth. My #1 piece of needle-moving advice for scale-ups is to look at your organization like a machine: well-defined, simplified, scalable processes are what drives growth.